Graham at OverMyMedBody! brought the idea of Obecalp to the blogging scene earlier this year.
45% of doctors who responded to a survey said they’ve given placebos to
patients. That number certainly seems high, but sometimes patients don’t
want to hear what you’re saying–namely, that no drug will help them. ...
I’ve certainly wanted to write for “Obecalp 1 tab PO BID” (’placebo’
backwards) but I find it totally unethical and undermining of the doctor-patient trusting relationship. (emphasis mine.)
According to the NY Times, Obecalp will now be for sale as a dietary supplement. The example cited? A child with "a nagging case of hypochondria." I'm not sure how I feel about this.
via The Happy Hospitalist: Ma! Ma! I Need Another Fix